Winners

If you’ve ever wondered whether those customer satisfaction contests are actually real, you’re not alone. We’ve all seen sweepstakes advertised at the bottom of a receipt, promising a chance to win a big reward just for taking a short survey. Most people think, “No one really wins those, right?”

Well, we’re here to tell you — with proof — that StoreOpinion.ca, the official customer feedback platform from Loblaws Inc., not only picks winners but has been doing so reliably for years.

In this deep dive, we’re showcasing the actual StoreOpinion.ca winners from 2019 through 2025, including their first names, store numbers, locations, and prize types. Whether you’re curious about whether the contest is legitimate or just like to see where people are winning, this article gives you everything you need to know.

What Is StoreOpinion.ca?

Storeopinion

For a quick recap: StoreOpinion.ca is a platform where customers who shop at Loblaws-owned banners like No Frills, Shoppers Drug Mart, Real Canadian Superstore, Zehrs, Maxi, Fortinos, and others are invited to complete a short survey about their shopping experience.

By doing so, they’re automatically entered into a monthly sweepstakes, with each draw awarding:

  1. One $1,000 PC® gift card, and
  2. One prize of 1 million PC Optimum™ points (valued at $1,000)

That means 2 winners per month, 24 winners every year, and prizes totaling $24,000 annually. It’s one of the most accessible and generous retail customer contests in Canada.

Why We’re Highlighting the Winners

Too often, people ignore contests because they’ve never heard of a real winner. But with StoreOpinion, winners are publicly documented — including their first name, store, location, and the month they won.

Thanks to official documentation provided by Loblaws and its sweepstakes administrator (Ipsos), we have access to verified historical data covering dozens of past winners.

Let’s take a look at where people have been winning — and what it tells us about your chances.

StoreOpinion Winners (2023 to 2025)

Here are just some of the recent winners, grouped by month and year:

March 2025

  1. Lu L., Store #3150 No Frills, Oakville, ON — $1,000 Gift Card
  2. Véronique F., Store #7554 Maxi, Le Gardeur, QC — $1,000 Gift Card

February 2025

  1. Joseph M., Store #3925 No Frills, Toronto, ON — $1,000 Gift Card
  2. Vera M., Store #7512 No Frills, Toronto, ON — 1 Million Points

January 2025

  1. Sylvie D., Store #4541 Maxi, Sherbrooke, QC — $1,000 Gift Card
  2. Cynthia V., Store #2818 RCSS, Simcoe, ON — 1 Million Points

These are real people from real stores, scattered across Ontario and Quebec — and this trend continues across Canada year-round.

Regional Representation: Who’s Winning Where?

A quick analysis of the winner list reveals some interesting patterns:

Ontario

Ontario shows up repeatedly with winners in:

  1. Toronto (multiple locations, including No Frills and Loblaws)
  2. Oakville
  3. Scarborough
  4. Ottawa
  5. Etobicoke
  6. Sudbury
  7. Pickering

Clearly, Ontario — with its large number of Loblaws-owned stores — sees high participation, but also high winning activity.

Quebec

Shoppers in Quebec have also won regularly, with locations like:

  1. Le Gardeur
  2. Sherbrooke
  3. Granby
  4. Montreal
  5. St-Jean Richelieu

Both Maxi and Provigo stores are represented in these wins.

Western Canada

Winners come from:

  1. Edmonton, AB
  2. Saskatoon, SK
  3. Camrose, AB
  4. Kelowna, BC
  5. Williams Lake, BC

Wholesale Club and RCSS seem to lead wins in the western provinces.

Atlantic Canada

Even the Maritimes show up:

  1. Saint John, NB
  2. Charlottetown, PE
  3. Digby, NS
  4. Corner Brook, NL
  5. Grand Falls, NL

Atlantic Superstore and Dominion are the dominant banners here.

Store Types That Appear Frequently

Looking at winner data, some store types are mentioned again and again:

  1. No Frills: Appears dozens of times across multiple provinces.
  2. Real Canadian Superstore (RCSS): A major player in winner count.
  3. Zehrs and YIG (Your Independent Grocer): Smaller banners but still scoring winners.
  4. Shoppers Drug Mart: Less frequent, but a growing presence.
  5. Maxi and Provigo (Quebec): Both contribute to consistent QC winners.

There is no clear indication that one store has a better chance than another — it’s all about who participates.

StoreOpinion Survey: Why People Actually Win

The reason StoreOpinion consistently generates winners is because it follows a structured, transparent process:

  1. Two winners are randomly selected every month from eligible entries
  2. Entrants can submit up to five entries per month
  3. Winners must:
    1. Answer a skill-testing question
    2. Provide valid ID
    3. Confirm eligibility

After the verification process, Loblaws publishes the names publicly. There’s no smoke and mirrors here — it’s a real program with real winners.

Most Memorable Past Winners (Select Highlights)

Just a few of the notable wins from the last couple of years:

  1. Kristin D. (March 2024) – $1,000 GC, #311 Atlantic Superstore, NB
  2. Rob M. (Sept 2024) – 1M Points, #1555 RCSS, Pitt Meadows, BC
  3. Paula R. (Nov 2023) – $1,000 GC, #928 Dominion, Grand Falls, NL
  4. Emily L. (Jan 2023) – 1M Points, #554 Zehrs, Orangeville, ON
  5. Julie P. (Nov 2022) – 1M Points, #3150 No Frills, Oakville, ON (again!)
  6. Nathan A. (April 2020) – 1M Points, #522 Zehrs, St. Catharines, ON

It’s not uncommon to see repeat stores pop up with different winners in separate years, suggesting these locations have engaged customer bases submitting entries regularly.

Still Skeptical? Here’s How the Draw Works

Loblaws uses Ipsos LP, a third-party research and sweepstakes management firm, to handle all drawings.

Here’s how it unfolds:

  1. Survey closes at the end of each month
  2. Entries are randomized
  3. A computer-assisted draw is conducted
  4. Two names are selected — one for the gift card, one for the points
  5. Each winner is contacted within 4 business days
  6. Once verified, their name is published publicly

This process is outlined in the contest rules and keeps things completely fair and auditable.

The Real Value of 1 Million PC Optimum Points

Some people might wonder: “Is 1 million PC Optimum points better than a gift card?”

Short answer: It can be.

While both are worth $1,000 CAD, PC Optimum points offer more flexibility. You can:

  1. Redeem in smaller chunks ($10, $20, $50)
  2. Combine with store promotions or offers to maximize value
  3. Use across multiple banners, including:
    1. Shoppers Drug Mart
    2. Loblaws
    3. No Frills
    4. Zehrs
    5. Joe Fresh

With strategic use, those points could stretch far beyond their face value.

How You Can Be the Next Winner

Here’s a checklist to make sure your entry is valid and counted:

  1. Shop at a participating store
  2. Save your receipt
  3. Visit StoreOpinion.ca within 7 days
  4. Enter all details accurately
  5. Choose either the online or no-purchase entry form
  6. Enter up to 5 times per month
  7. Answer the skill-testing question if contacted

There’s no cost, no complicated process, and your odds reset each month — so it pays to keep entering.

Final Thoughts: Real Names, Real Stores, Real Prizes

It’s easy to doubt sweepstakes when you never hear about who wins. But StoreOpinion.ca takes a different approach — one that includes complete transparency, monthly winners, and a public list of actual Canadians who have won meaningful prizes for simply offering a few minutes of feedback.

Whether you’re a seasoned PC Optimum collector or just want to enjoy an extra $1,000 toward groceries or pharmacy needs, this contest is worth your time.

Take a cue from Lu in Oakville, Sylvie in Sherbrooke, and Joseph in Toronto — enter, be honest, and keep at it. Your name could be the next one we see on the list.