Survey

If you’ve just finished shopping at Loblaws, Shoppers Drug Mart, Real Canadian Superstore, No Frills, or any store under the Loblaws banner, pause for a moment before tossing your receipt. That long slip of paper isn’t just for your records — it could be your ticket to winning something substantial. Every month in 2025, customers across Canada are entering the StoreOpinion.ca survey — a simple feedback form that doubles as a chance to win either a $1,000 PC® gift card or a massive 1,000,000 PC Optimum™ points (also worth $1,000). And you can join them in just a few minutes from your phone or computer.

In this complete guide, we’ll walk through exactly how the survey works, who’s eligible, what you need to enter, and why your voice could actually earn you a four-digit reward.

Let’s dig in.

What Exactly Is StoreOpinion.ca?

Storeopinion

StoreOpinion.ca is the official customer survey website for Loblaws Inc., Canada’s largest food and pharmacy retailer. Whether you shop for groceries at Zehrs, grab a prescription from Shoppers Drug Mart, or stop in at No Frills for snacks, you’ve probably seen a section at the bottom of your receipt inviting you to visit StoreOpinion.ca.

This survey isn’t just about collecting reviews — it’s an organized monthly contest where you can win serious rewards for simply offering feedback about your experience.

The process is quick. You give your honest thoughts about how your visit went — and in return, you’re entered into a monthly draw for a reward that actually makes an impact.

Let’s Talk About the Prizes

The StoreOpinion Contest gives out:

  1. One (1) prize per winner, per draw
  2. Each winner chooses between:
    1. A $1,000 PC® gift card, or
    2. 1,000,000 PC Optimum™ points (also valued at $1,000)

Two winners are selected every month. That’s 24 total winners each year, and each of them walks away with a significant prize they can use on groceries, pharmacy items, personal care products, and more — all at participating Loblaws family stores.

You decide which prize fits your lifestyle best:

  1. PC Optimum points can be used in thousands of ways across dozens of brands.
  2. The gift card gives you straight-up credit — easy to swipe and spend.

Either way, it’s a no-strings-attached reward for something you were already going to do: share your opinion.

Which Stores Are Part of This?

You’re eligible to enter the StoreOpinion survey if you made a purchase at any of these Loblaws Inc. brands:

  1. Loblaws
  2. Shoppers Drug Mart / Pharmaprix
  3. Real Canadian Superstore
  4. Zehrs
  5. Valu-Mart
  6. No Frills
  7. Atlantic Superstore
  8. Maxi
  9. Provigo
  10. Fortinos
  11. Your Independent Grocer

Check your receipt. If it mentions StoreOpinion.ca, you’re good to go — and you’ll have exactly 7 days from your purchase date to take the survey and enter the draw.

Who Can Enter?

The sweepstakes is open to Canadian residents only. Here are the eligibility criteria at a glance:

  1. Legal resident of Canada
  2. Of the age of majority in your province or territory (usually 18+)
  3. Able to respond to a skill-testing question if selected
  4. Can provide a valid phone number and email for contact
  5. Not eligible if you’re an employee (or immediate family member) of Loblaws, the contest administrator (Ipsos), or anyone involved in managing or promoting the contest.

If you’re a regular Canadian shopper and not affiliated with the program — you’re in the clear.

Entry Periods and Draw Dates

The contest runs from January 1, 2025, to December 31, 2025, divided into 12 monthly entry periods.

Each period follows this format:

Month Entry Dates Draw Date (approximate)
Jan Jan 1 – Jan 31 Feb 11, 2025
Feb Feb 1 – Feb 28/29 Mar 11, 2025
Mar Mar 1 – Mar 31 Apr 11, 2025
… … …
Dec Dec 1 – Dec 31 Jan 11, 2026

 

Two winners are drawn each month. If you don’t win in one month, you’ll need to submit a new entry to try again the next.

How to Enter: Two Simple Methods

Option 1: Online or Phone (With Receipt)

If you made a recent purchase, look for the StoreOpinion invitation printed on your receipt.

You’ll need to:

  1. Go to StoreOpinion.ca
  2. Select your preferred language
  3. Enter your survey code, found near the bottom of your receipt (some stores may ask for the store number and transaction number)
  4. Complete the short feedback form — 5 to 10 minutes tops
  5. At the end, enter your contact details (name, phone, email)

Alternatively, you can complete the survey by phone by calling:

1-800-531-2928

Follow the automated prompts to give your feedback.

Important: You must take the survey within 7 days of your purchase.

Option 2: No Purchase? No Problem

Even if you didn’t shop, you can still enter:

  1. Go to StoreOpinion.ca
  2. Click on the link for “No receipt? Click here.”
  3. Enter your name, phone number, email, and province
  4. Complete the standard survey
  5. Submit your entry

This method gives you the exact same chance to win as those who enter with a receipt.

How Often Can You Enter?

Each person is allowed:

  1. Up to 5 entries per calendar month
  2. Entries must be completed with unique receipts, or use the no-purchase entry form

Whether you shop frequently or use the alternate entry form, you can boost your chances simply by entering more often — up to the allowed limit.

What Kind of Survey Questions Will You See?

The questions are designed to measure your satisfaction with:

  1. The overall experience
  2. Store layout and organization
  3. Product availability
  4. Cleanliness
  5. Wait time at checkout
  6. Helpfulness of staff
  7. Product prices and selection

It ends with a few optional comment boxes for any extra thoughts you want to share. Don’t worry — you won’t be asked to write essays or rate 100 things. It’s short, respectful of your time, and all responses help Loblaws improve their stores.

How Are Winners Chosen?

Each month, the contest administrator (Ipsos LP) conducts a random draw from all valid entries submitted in the previous month.

Winners are selected around the 10th–11th of each month. If you win:

  1. You’ll be contacted by phone within 4 business days
  2. You must answer a mathematical skill-testing question
  3. You’ll sign a Declaration and Release form confirming eligibility
  4. You’ll choose your prize: Gift card or PC Optimum points

If you don’t respond in time or don’t qualify, an alternate winner will be selected.

Prize Delivery

If you choose the:

  1. Gift card – it will be mailed to your home address
  2. PC Optimum points – they’ll be deposited directly into your account

Make sure your contact details are correct — especially your email and PC Optimum account info if you choose the points option.

PC Optimum vs. Gift Card: Which Should You Choose?

This comes down to personal preference:

PC® Gift Card

  1. Works at most Loblaws stores
  2. Simple to use — just swipe at checkout
  3. Great for one-time bulk purchases

1,000,000 PC Optimum™ Points

  1. Redeemable for groceries, health, and beauty products
  2. Can be used in smaller increments (e.g., $10, $20 at a time)
  3. Perfect if you’re already collecting points

Tip: If you’re already a PC Optimum member, this might be your best bet — you could stack it with other points offers and get even more value.

Real Winners – Yes, People Really Win

Publix posts its winners in public records, and StoreOpinion is no different. The program has been running for years, and plenty of shoppers across Canada have already claimed their $1,000 prizes.

If you’re skeptical, you’re not alone — but this contest is 100% legitimate, regulated, and awarded monthly through official channels.

About the Brand Behind StoreOpinion

Loblaws Inc., part of Loblaw Companies Limited, is the country’s largest retailer with roots dating back to 1919. Today, it operates more than 2,400 stores across the country, including grocery, pharmacy, health, and wellness brands.

The PC Optimum™ program, launched in 2018, combines multiple loyalty systems into one powerful rewards platform used by millions of Canadians.

The StoreOpinion survey isn’t just about marketing — it’s how Loblaws stays connected with real customers at the ground level. Your voice truly helps shape pricing, service, layout, and staffing decisions across the entire network of stores.

Quick Tips for a Winning Entry

Don’t wait — submit your entry within 7 days of your receipt

Double-check your contact details

Max out your 5 entries per month

Join the PC Optimum program if you haven’t already (you’ll need it if you want the points)

Add “Ipsos” to your contacts so you don’t miss a winning phone call

Final Thoughts: Is StoreOpinion.ca Worth Your Time?

Definitely.

The survey only takes a few minutes, doesn’t cost a cent, and gives you a legitimate shot at a $1,000 reward — month after month.

Whether you choose PC Optimum points or a gift card, the prize is generous and flexible. And with two winners every month, your odds are better than many national sweepstakes.

If you shopped this week, check your receipt — or just visit www.StoreOpinion.ca and enter without a purchase.

Your opinion matters — and it might just pay off in a big way.