If you’ve ever shopped at Loblaws, Real Canadian Superstore, No Frills, Shoppers Drug Mart, or any other store owned by Loblaws Inc., then your receipt might come with a hidden opportunity. Not a coupon — something better. That piece of paper may hold a personal invitation to enter the Customer Satisfaction Survey Contest at Storeopinion.ca. By completing a short survey, you’ll be entered into a monthly draw for a chance to win either a $1,000 PC® gift card or a whopping 1 million PC Optimum™ points — both valued at $1,000 CAD.
Let’s break down everything you need to know about the 2025 StoreOpinion Survey, how it works, what you can win, and why this is one of the easiest contests in Canada to join.
What Is StoreOpinion.ca?
StoreOpinion.ca is the official customer feedback platform created by Loblaws Inc. The company uses it to collect real-time feedback from customers across its many grocery, pharmacy, and retail brands.
Each time you shop at one of these stores, your receipt may invite you to visit the StoreOpinion website or call a toll-free number. You’ll be asked to complete a brief customer satisfaction survey — and when you do, you’ll automatically be entered into the monthly draw for the contest.
Who Can Participate?
This contest is open to all legal residents of Canada who are of legal age in their province or territory (generally 18 or older) as of the start of the contest period.
However, there are a few exclusions:
- Employees, directors, and officers of Loblaws Inc., Ipsos LP (the contest administrator), and their immediate families (parents, siblings, children, or spouses) are not eligible.
- Each participant must provide accurate personal information in order to qualify.
So if you’re a regular shopper and not affiliated with the sponsor or administrator, you’re likely eligible to enter.
When Does the Contest Run?
The 2025 StoreOpinion Contest runs from:
January 1, 2025 at 12:00:01 AM (ET)
to
December 31, 2025 at 11:59:59 PM (ET)
It is divided into 12 monthly draw periods, each ending on the last day of the month. Every month, two winners are selected — meaning there are 24 total winners in 2025.
What Can You Win?
Every month, two lucky entrants get to choose between:
- A $1,000 PC® gift card, or
- 1,000,000 PC Optimum™ points (approximate retail value also $1,000)
That’s a total prize value of $2,000 per month, and $24,000 in prizes across 2025.
You choose your prize if you win. So if you’re someone who collects PC Optimum points and enjoys redeeming them for free groceries or drugstore items, the points option is perfect. If you prefer a simple gift card you can swipe at any Loblaws-owned store, that works too.
Which Stores Participate?
The survey invitation is printed on receipts from most Loblaws Inc. stores, including:
- Loblaws
- Real Canadian Superstore
- No Frills
- Zehrs
- Valu-Mart
- Atlantic Superstore
- Your Independent Grocer
- Fortinos
- Maxi
- Provigo
- Shoppers Drug Mart / Pharmaprix
So if you shopped at any of these stores, check your receipt for a survey invitation and act quickly — you have only 7 days to complete the survey.
How to Enter Storeopinion.ca Survey
You can enter in two main ways: with a purchase receipt, or without a purchase.
Method 1: Enter With a Receipt (Online or Phone)
Online Entry:
- Go to Storeopinion.ca
- Select your language
- Enter the survey code from your receipt (you may need the store number, transaction number, and date)
- Complete the survey
- Enter your contact details at the end to enter the draw
Phone Entry:
- Call 1-800-531-2928
- Complete the survey using Interactive Voice Response (IVR)
- Follow prompts to submit your entry
Important: You must complete the survey within 7 days of your purchase. After that, your survey code will expire.
Method 2: Enter Without a Purchase
No receipt? You can still participate:
- Visit Storeopinion.ca
- Click “Don’t have a receipt?”
- Fill out your full name, email, phone number, and province/territory
- Complete the survey and submit
This gives you the same chance to win as a receipt-based entry.
How Many Times Can You Enter?
There’s a limit of five (5) entries per person per month. These can be any combination of online, phone, or no-purchase entries.
Each entry is only valid for the month it was submitted. Entries do not carry forward to the next draw, so to stay in the game, you’ll need to participate monthly.
When Are Winners Chosen?
Winners are selected during a random drawing at the Ipsos office in Toronto, Ontario. Here’s how it works:
- Drawings are held around the 10th of each month
- Two winners are selected from all eligible entries for the previous month
- Example: The January 2025 draw takes place February 11, 2025
Winners will be contacted by phone within 4 business days of the draw. If you don’t respond or fail to meet the eligibility criteria, an alternate will be selected.
What You’ll Need to Do If You Win
To officially claim your prize, you must:
- Correctly answer a mathematical skill-testing question (Canadian law)
- Complete and sign a declaration and release form
- Accept the prize as-is (no cash alternatives)
If you meet all the conditions, your prize will be sent to you.
How Will You Receive the Prize?
Winners may choose:
- A $1,000 PC® gift card (mailed to your address)
- 1,000,000 PC Optimum™ points, deposited directly to your PC Optimum account
If you choose the points, you must be the authorized account holder of the PC Optimum number you submit. If you’re not yet a member, you can sign up at pcoptimum.ca — it’s free.
Tips to Increase Your Chances
While the drawing is random, you can boost your odds by:
- Entering monthly — you get 12 chances per year
- Maxing out your 5 entries each month
- Responding quickly if you get a phone call or message from Ipsos
- Double-checking your PC Optimum account info if you want the points prize
About Loblaws and PC Optimum
Loblaws Inc. is Canada’s largest food and pharmacy retailer, with hundreds of locations nationwide. Whether you’re stocking up on groceries, health products, or household essentials, you’ve likely shopped one of their brands.
The PC Optimum™ loyalty program allows shoppers to earn points on purchases and redeem them for free items. If you’re already a points collector, the 1 million point prize can make a serious dent in your monthly bills.
This contest is just one more way the brand connects with customers — listening to their needs while giving back something tangible in return.
Final Thoughts: Is the StoreOpinion Survey Worth It?
Absolutely.
You’re not just helping Loblaws improve — you’re entering for a legitimate shot at $1,000 worth of groceries, essentials, or pharmacy goods. For just a few minutes of your time, you could be the next person to walk away with a major reward.
If you shopped this week, pull out that receipt, visit www.storeopinion.ca, and submit your feedback before the 7-day window closes.
With 24 prizes in 2025, your odds are better than most contests — especially if you’re consistent. And even if you don’t win, you’ve helped shape a better shopping experience for everyone.
So go ahead — your opinion might just pay off in more ways than one.